For the first time in Pattaya investors will have the [...]]]> It is the dawn of a new era for the Pattaya property market with the development of Centara Grand Residence at Na Jomtien, a high-rise oceanfront development and a unique mixed use residential and hotel project that will be managed by Centara Hotels & Resorts.

For the first time in Pattaya investors will have the opportunity to own luxurious condominiums enriched with five-star hotel facilities and services.  This is expected to attract a new group of high-end buyers who are seeking an exclusive high-rise beach front residence within easy reach of Bangkok.

The owner of the project is the Tulip Group, the name behind some of Pattaya’s leading projects such as the majestic Waterfront on the edge of the resort city, Centara Grand Pattaya, the Centara Avenue Residence & Suites, The Cliff, Amari Residences and several other projects, all in prime locations.

Tulip Group CEO, Kobi Elbaz, says Pattaya is primed for this new trend in luxury.

“Our goal is to give the buyer the feel that they are living in a resort”, he says.

Centara Grand Jomtien will cover 20 rai which is equivalent to 32,000 square meters of prime land with 150 meters beach frontage.

“Only 27.5% of the land is being used for the construction,” Kobi adds.  “When you combine the beach frontage with the pool, gardens, water features and facilities, there will be 20,000 square meters of landscaping and public areas for the buyers to enjoy.  This is green luxury on a grand scale.”

Due for completion within three years, the project will feature 283 residential units ranging from a seven bedroom 500 square metre penthouse to duplexes with private pools, along with studios, one, two and three bedroom units.  These will be spread through two towers, one of 46 floors the other of 39, each with a 20th floor sky garden, swimming pool and chill out area.

The third tower will be the 200 room Centara Grand hotel.  All residential units and hotel rooms face both the ocean and the sunset.

There’s no doubt the Jomtien sunset is magical.  It might only bounce on the horizon for a few precious moments but it regularly casts a golden carpet across the water to the shoreline before it disappears and dusk descends.

Long enough to sip an ice cold drink and enjoy a cool breeze.

Taking shape on the Na Jomtien site of the project is proof of the developer’s commitment to high end luxury with no expense spared.  The 200 million Baht showroom is both the largest and the most expensive ever built in Thailand.

“It was necessary to spend this amount to get investors to embrace the lifestyle and show the stature of the company,” says Jason Payne, Vice President of Sales and Marketing at Tulip Group.  “Everything has been thought out from the arrival to entering the suites.  It’s a lifestyle rather than just a building”.

The head of CB Richard Ellis agrees.

“A showroom on this scale is very important,” says Aliwassa Pathnadabutr, Managing Director of CBRE (Thailand).  “It projects confidence to the buyer and is a statement of the developer’s commitment to the project to make an investment on this scale.”

CBRE has sole agency for the new project and believes it’s the most exciting high-end development ever seen in Pattaya.

“There is growing interest for high end property in Pattaya,” says Aliwassa.  “During the economic crisis developers in Pattaya weren’t confident that they could sell large units so they played safe by building smaller units.  This is why 70% of existing property supply is midrange.  This property is breaking new ground and will attract the high end buyer.”

According to CBRE there is a limited supply of beach-front land in North and even Central and South Pattaya which is why developers are looking at Jomtien to find quality beach front land.

“What attracted us to being sole agent is that this will be the first true luxury property in Pattaya, not just in terms of price per square meter but also in terms of product, unit size, the quality of the construction and the services provided.”

“There are numerous features that I like about the project,” Aliwassa said.  “The most significant has to be wide beach frontage.  The high-end market demands something exclusive, privacy and a quiet beach.  I am also impressed by the outstanding architecture and design, spacious units with a variety of options to choose from.  Branding with Centara Grand Hotels & Resorts adds value because of the hotel-style service and management which is not available in a ‘non-branded’ property.”

“It’s exciting for us at CBRE Thailand to work with people like Tulip,” she adds, “as they are keen to develop a high-end property and are not prepared to compromise on quality which is something I don’t see with other developers.”

Centara Hotels & Resorts is a well known name on the Pattaya scene already with its immensely popular Centara Mirage Resort.

Having another Grand resort in the destination is one step in a significant expansion plan for the region.

“If you look at Pattaya it’s been an incredibly successful resort destination for many years and it continues to keep re-inventing itself and being very relevant for today’s market,” says Chris Bailey, Senior Vice President of Sales and Marketing for Centara.  “Obviously with so much development going on for our organization we are still very enthusiastic and excited about the future for Pattaya.

In terms of what’s planned for the new Centara Grand, Chris Bailey believes the destination has truly come of age.

“You’ve got now a nice cross-section of products from your value to upscale and I think before, Jomtien didn’t really have the luxury side of the market and wasn’t really catering to that,” he says.  “The new Centara Grand will certainly be able to deliver that to the more upscale customer looking for a beachfront experience.  Tulip’s understanding of what they need to build in that market and their faith in us as an operator is a combination of great ingredients that seem to work very well together.”

The Pattaya landscape today is seeing a growth in the Thai market.

CBRE believes there is a growing demand from Thais who are looking for a second holiday home in a location close to Bangkok.

“During the recent flooding Pattaya was the popular choice,” Aliwassa says.  “It was full of Bangkokian evacuees.  Another attraction is that Pattaya can offer high rise condominiums while building ordinances in Hua Hin prohibit any more being built, plus the recently improved roads make access from Bangkok and the International Airport both quicker and more convenient.”

Aliwassa says property in Pattaya is still good value for money.  50% of the agency’s clients are Thai.  Second is the Russian market followed by Hong Kong based Expats and Australians.  Since the economic crisis she says the market profile has changed and buyers are less speculative than before.  In the past, 50% would buy and sell for a quick gain while today’s buyers are more long-term investors and end users.

“I am expecting the price for this project will be THB 120,000 per square metre which I admit is higher than average for Pattaya but with the current price of land and construction costs its fair,” she says.  “Of course the first 20-30% of buyers will get a better deal from the developer just to jump start the sales.”

“For us it’s important to know what the key selling points are and what differentiates this project from the others.  There are still skeptics who say it’s hard to sell large units, but our feedback is that this is what our customers want.  It’s a chance to open Pattaya to a new higher spending market.”

Every market rises to its own level and it seems as if the Pattaya scene is heading to new heights as the skyline rapidly expands.  With its vision focused on luxury developments, the Tulip Group says it has even more to offer Pattaya on the horizon.

The new building is the ‘Jewel in the Crown’ for this outstanding development. It has a beautiful, modern design for each unit, bright and airy with truly exceptional furniture and fittings. There are fitted wooden kitchens with granite counter tops and [...]]]> With the launch of Building E, the City Garden luxury condominium project is complete

The new building is the ‘Jewel in the Crown’ for this outstanding development. It has a beautiful, modern design for each unit, bright and airy with truly exceptional furniture and fittings. There are fitted wooden kitchens with granite counter tops and sleekly designed stainless steel surfaces. The bathrooms are fully tiled and fitted and have frameless glass shower enclosures. There are ample earthed power sockets throughout each unit. Building E is also the only part of the development to offer a 15 x 6 metre private rooftop swimming pool., there is also a sauna, steam room and a fitness room.

The City Garden project is the latest success story in Pattaya real estate  and it is easy to see why. The luxury condominium project is in an excellent location in a quiet soi and yet right in the heart of town, within walking distance to the beach and the main entertainment areas, including Walking Street and many of Pattaya’s finest restaurants. It is also close to shopping malls such as The Avenue and not far from the huge Central Festival department store. on Beach Road. City Garden also offers a fabulous community pool with poolside Coffee shop and a restaurant in the compound offering great Thai and International food. City Garden is a private, gated community that is both peaceful and secure. There is 24 hour security at the main gate and CCTV cameras throughout. There is also individual keycard security and hi-tech fi re prevention systems. There is also high speed Wi-Fi access throughout  All units are beautifully fitted and furnished, with a modern designed kitchen, bathroom and wardrobe.

City Garden Living Area - 63sqm - 1 bed

Each unit also has concealed electric water heaters and centralized air-conditioning. There are underground car parks and an on-site management office. The location is obviously a major selling point of this beautiful development, within easy reach of just about everything you could possibly need. It offers pretty much the perfect Pattaya lifestyle.

The Urban Property Group, the developers of The Urban City Condo and The Gallery Condominium on Jomtien Soi 8 have announced their latest low rise project, Acqua Condominium.

Consisting of two 8-storey buildings, the development will include 300 units and incorporate fine architectural designs features from high-end projects [...]]]> The Urban Property Group Announces ‘Acqua Condominium’

The Urban Property Group, the developers of The Urban City Condo and The Gallery Condominium on Jomtien Soi 8 have announced their latest low rise project, Acqua Condominium.

Consisting of two 8-storey buildings, the development will include 300 units and incorporate fine architectural designs features from high-end projects in Bangkok.

Located just 100 meters away from the beach, the project will feature a 50 meter infinity edge swimming pool with ocean view, a fitness center, rooftop garden and an open-air library, and more than 50% of the available land space will be utilized as common area.

Units will go on sale from mid December onwards, starting from only 1.39 million baht fully furnished.  Register to receive attractive conditions at www.acquacondo.com

The event was attended by Mrs. Nuanjahn Leuangsuwan, Chairman of the board of the property [...]]]> A press conference was held on November 19 at Tesco Lotus in South Pattaya by Lueng Suwan Real Estate Co. Ltd. to announce the preliminary launch of their new 300 million baht project in the city, LS Condo Town.

The event was attended by Mrs. Nuanjahn Leuangsuwan, Chairman of the board of the property developers, and was given a touch of stardust with the appearance of Thai celebrities Paula Taylor and Oil Thana.

Building on the success of their other real estate ventures, Saen Sabai Village and Saen Samraan Village in Bangkok, which were primarily targeted at premium level buyers with house prices starting from 7 million to 12 million, Lueng Suwan Real Estate are now aiming to fulfill the needs of city lovers in Pattaya.

Located in south Pattaya, just minutes away from Sukhumvit Road and Jomtien Beach, the new development promises to provide outstanding value for money and will include a full list of facilities and amenities to satisfy the needs of the new generation’s lifestyle, including businessmen and investors.

Speaking to the media, Mrs. Nuanjahn said, “Luengsuwan Real Estate Co. is considered a new player in the real estate business and is not widely known as yet, but the success of our previous projects has proven to us that our policy in paying close attention to even the most minor details in construction and the satisfaction of our customers has paid off, allowing our company to officially enter the real estate industry and we expect to be more widely known in the near future.”

The construction of the LS Condo Town development will be managed and overseen by Mrs Leuangsuwan’s business partner, Kritchai Siripol, and also by Nuanjahn’s twin daughters, Angsaweer Luengsuwan and Rudee Jongpuu.  More details of the project will be released in due course.

 “We predicted that the Pattaya market was ready for the younger generation of [...]]]> Bangkok, 14 December 2011 – Early buyers gathered at the sales launch for Unixx South Pattaya, Raimon Land’s latest project strategically located on the beach resort’s Pratumnak Hill, snatching up units offered with a very special opening price.

 “We predicted that the Pattaya market was ready for the younger generation of homeowners looking for the combination of affordability, quality, style and convenience, and with close to 20% of the total units now firmly booked at this launch event, the buyers have confirmed this,” declared Mr. Piaras Moriarty, Raimon Land Vice President, Client Management. “We see a lot of promise in our newest residential UNIXX brand and we are ready to explore more opportunities to offer quality living to a broader range of clients.”

Unixx South Pattaya apartments will include studios, 1-bedroom and 2-bedroom units, with sizes ranging from 22 to 62 square meters and spectacular views over the Gulf of Thailand, Pattaya or Jomtien. Construction is scheduled to begin in the third quarter of 2012 with an expected completion towards the end of 2014.

Registered buyers and guests are invited to this absolutely not-to-be-missed Bangkok launch event at the Renaissance Bangkok Ratchaprasong Hotel on December 17 and 18 between 10.00 am – 8.00 pm for a unique chance of getting special prices, payment terms and the best selection of units available.

To register to attend, please call 02 651 9600 or visit www.unixxcondo.com

Rightmove managing director Craig Turner said: “ I have been looking at how to break into the Russian market, almost [...]]]> Rightmove Pattaya have opened a second office just a few doors away from their first on Second Road in Central Pattaya, close to Tops Supermarket. The office will concentrate on developing the Russian market.

Rightmove Pattaya Russian Office

Rightmove managing director Craig Turner said: “ I have been looking at how to break into the Russian market, almost from the first day of opening. So when the opportunity arose to have an office literally yards away from our main one, I decided the time was right to make a positive move.

The certificate states that all buildings conform to the regulations and allows occupancy by tenants. The ‘Tabian Baan’, or House registration book has been issued, [...]]]> The Directors of Oceans Edge confirmed in Novemeber, the news that the condominium had made excelent progress and that the Occupation Certificate had already been issued by Pattaya City Hall.

The certificate states that all buildings conform to the regulations and allows occupancy by tenants. The ‘Tabian Baan’, or House registration book has been issued, giving an individual postal address for the apartments;

Ocean’s Edge Residence, 23/1 Moo 1, Soi Sukhumvit Pattaya 8, Naklua, Banglamung, Chonburi 20150 The Pattaya Land Department has begun the process of issuing individual chanotes, title deeds, for each apartment.

More Good News

In October, the Directors of Ocean’s Edge attended the Overseas Property Professional show in London, during which Ocean’s Edge was awarded The Silver Medal for Best Developer South East Asia, as judged by an independent panel of United Kingdom property professionals.

The directors also visited The Pedini Company in Ancona, Italy, where they toured the factory manufacturing the Ocean’s Edge kitchens, cabinets and bathrooms. They were able to spend time with the Pedini design team to finalise the specialised custom interiors of the apartments.

We are extremely pleased that the apartments are now ready for occupation. For those clients who have been waiting for Ocean’s Edge to be ready, now is the time to visit as the apartments are selling very quickly. For further details and information please contact Wim Scheggetman on 081 921 2607.

The Company intends to develop a number of new projects under the UNIXX brand at multiple locations in Bangkok and Thai resorts. The new brand encapsulates all of [...]]]> Bangkok – 23rd November 2011, Raimon Land PLC officially launched its new UNIXX brand, along with Unixx South Pattaya, the first new project under the new brand.

The Company intends to develop a number of new projects under the UNIXX brand at multiple locations in Bangkok and Thai resorts. The new brand encapsulates all of the Company’s traditional unique selling points but will be differentiated by a smarter and more compact product with a ‘hip’ aesthetic aimed mainly at a younger urban professional customer base looking for quality, style and convenience at affordable prices.

The first UNIXX project will be launched in South Pattaya at Pratumnak Road on the Company’s existing seven rai of freehold land. The new Bt 2.95 billion project will be scheduled for completion and transfers by the end of 2014. Target customers will include Thais and expats working in or near Pattaya, Bangkok-resident weekend home buyers – and holiday home buyers staying in Pattaya for one to three months per year. The project will have up to 1,207 units with prices starting at Bt 40,000 per square meter,  averaging around Bt 65,000 per square metre and with an average unit size of just under 40 square metres.

Mr Hubert Viriot, Chief Executive of Raimon Land, provided the following comments:

“While the Thai property market has inevitably been impacted by the terrible flooding of recent weeks, we remain confident that the robust fundamentals driving long term luxury real estate demand in Thailand will quickly return.

As a clear signal of our confidence, we are moving ahead with the plan to launch our new brand, UNIXX, along with the first project under this new brand in Pattaya.

The innovative new UNIXX brand is part of our diversification strategy and objective to extend our reach in the Thai real estate market to a broader group of customers”.