Charlie Warner met up with one of Pattaya’s biggest and busiest property developers and asked him to give us some insight into how the company was performing during the last year.
“Well, it’s been a quick 12 months” says Winston. “Having gained EIA planning permission for The Riviera Wongamat Beach in July 2014, the construction started about a year ago and progress today already sees it standing at over 10 floors high”.
He admitted that planned sales expectations would normally see the sales reaching 90% by now, but due to the tough market conditions, such as Russian buyers currency issues, combined with domestic difficulties that figure has dropped. However under these circumstances, the fact that we still see sales holding fast at a 80% plus is very satisfactory. So there is much to smile about at the Luxury showroom on Soi 16 Naklua where Winston and his senior team base themselves.
He added, “It was also a year ago that we had the 12 days ‘Soft-launch’ of The Riviera Jomtien condominium project at Central Shopping Centre Pattaya on the ground floor. It was an innovative marketing idea, that can only be described as an enormous exhibition-styled display featuring, an actual full sized, ‘Fully-furnished’, condominium unit, along side our teams luxuriously furniture hospitably and sales area”.
He continued, “Soon after in late January we had the official launch party at our grand 50M Baht showroom. An estimated1,300 people attended, which included many well known celebrities from Bangkok, local dignitary’s, high profile investors and business people. It was the social event of the year in Pattaya and still its not been eclipsed as ‘the party of the year’ even though were into September!”
“Our Riviera Jomtien project is currently under EIA application process and we expect planning permission approvals by the end of year. Early sales were amazing we saw over 50% sold in literally a few weeks and didn’t take long to rise to 65%. Then the market cracks appeared. Cancellation of units has been the norm for every project in Pattaya and The Riviera Jomtien was no exception, sold units figure dropped, but still remains at a healthy 55%. Bearing in mind this is a huge 1,075 unit high-rise project; it’s a very satisfactory position.
“There’s no denying it’s a tough market, it’s both economy and politically challenging times we face at the moment.,” said Winston, “but we are selling a fair amount every month”.
He went on, “This was also the year of our high-profile ‘Movers and Shakers’ crown sponsorship for The Riviera Group. These events were done in both Bangkok at several 5 star hotels to fun locations back here in Pattaya such as ‘Fflick Beach Club’ back in July. With our last event being held for a second time at The Amari’s ‘Mantra’ restaurant at time of us going to print, the event (25th Sept) if anything to go by from the first event, will certainly go down as one of Movers and Shakers best networking evenings”
Winston decided to ask ‘Emmy’ their Model used in all of their Riviera Wongamat marketing materials over the last 2 years to employ her own model agency to perform a fashion show for the guest as a fun way of finishing off their sponsorship role. This promises to showcase over 15 top models from Bangkok performing in the center of the hugely loved Mantra restaurant to an anticipated ‘Large crowd’.
Then you really can’t forget where it all started for Winston and his right-hand, wife Sukanya. ‘The Palm, Wongamat Beach’. Although it’s branded as a ‘Nova Group’ project, Winston is the Founder and Co-Developer of this award-winning project. For Winston, as he describes it, this is “His-Baby”.
He said, “The Palm is the best location you could ask for in Pattaya in my opinion. When it’s finished, it will be admired and aspired as the address to own in Pattaya. I’m here working everyday, sometimes 7 days a week”. “Sukanya and I have been putting our heart and souls into this place since 2010”.
“I think we will do the Hollywood feet and hands imprint into some wet concrete near the lobby area towards the projects finish just to keep our memory here” Joked Winston with a big smile.
The Palm Wongamat Beach is expected to finish first quarter 2016.
The Riviera, Wongamat Beach is expected to finish 3rd quarter 2017.
The Riviera, Jomtien is expected to start construction first quarter 2016.